Upcoming Events

SAUG Customer Experience (CX) SIG Relaunch Meeting: SAP CX Strategy

13th Jul 2021
10:00AM - 11:00AM

Members Only: Free

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All SAUG members are invited to register for the re-launch meeting of the Customer Experience (CX) SIG. There have been  many exciting changes in the SAP CX space and CX features even more strongly in SAP's solution portfolio and strategy. The aim of this SIG is to provide a forum for members to share knowledge, network, learn and discuss all things CX, Commerce, Customer Data, Sales & Marketing and more.  Now is the time to upskill and boost your SAP CX knowledge.

 This SIG meeting will focus on SAPs CX strategy and CX trends and will feature:  

  • SAP Executive Update: Accelerate and enrich your digital customer experience, presented by our guest presenters; Scott Treller, Executive General Manager, SAP Customer Experience ANZ & Scott Hirst, Vice President, SAP Customer Experience APJ. This session will give you a deep-dive look at SAP Customer Experience’s product, strategy and trends from SAP CX leaders. Discussion will focus on both the characteristics of meaningful customer experiences as well as the importance of agility and time to value. You will discover how your organisation can better understand your audience, engage with your customers and deliver on brand promises. You will have many opportunities to provide feedback and ask questions throughout this session.
  • Expert Presentation: CX Optimisation (tbc)
  • General Discussions & Q&A 

Become a part of and learn from these highly valuable discussions. Don’t miss out – register now

Guest Speakers:

Scott Hirst
Vice President
SAP Customer Experience APJ
Scott Treller
Executive General Manager
SAP Customer Experience ANZ

Customer members who are interested in sharing there CX (or any other) stories at this SIG or other SAUG events, including the National Summit on 30 & 31 Aug, are invited to contact: SAUG Content & Communities Manager for more information.

We want this and future SIGs to be more interactive so we are always looking for customer presenters to share their experiences either in a presentation, fireside chat or panel discussion. Please contact SAUG Content & Communities Manager for more information.

For all event enquiries, please contact the SAUG Event Manager

This event is open to SAUG Members Only

Not a SAUG member yet? Contact the SAUG Head of Memberships or visit our Membership Page for more information


Yet to be allocated
Ref: SIG-P0000006-1