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SAP Sapphire 2025

Everything, Everywhere

The SAP Australian User Group (SAUG) is keeping a close eye on all the action from SAP Sapphire 2025 in Orlando, where this year’s theme, “Everything, Everywhere,” came to life. With artificial intelligence front and centre, SAP unveiled a vision for the future—one that puts data, automation, and business agility at the heart of enterprise transformation.

SAUG’s Head of Content, Michael Kovacevic, shares his personal summary of the key announcements and emerging themes, providing a snapshot of what’s shaping SAP’s direction in 2025 and beyond:

"There were a whole range of interesting announcements from SAP Sapphire in Orlando last night, under the theme of "Everything Everywhere" and AI was certainly everywhere. The announcements seemed to fall under a few broad areas:

  • AI - a big boost to SAP Joule and embedded AI capabilities
  • Data - ensuring connected, unified, reliable, context rich data, to underpin AI capabilities, especially with developments in SAP's new Business Data Cloud
  • SAP Business Suite - creating clearer pathways to the Cloud and preconfigured packages and services to enable adoption of Cloud solutions, particularly in specific LoB's


This is accompanied and indeed, assisted by a whole host of partnerships, from major ones such as "Advance" with Accenture which offers services and pathways to move customers to an intelligent enterprise with "speed and agility in AI". As well as Google (Data), AWS (AI) to a range of newer names such as Perplexity, Palantir, Cohere and others to significantly boost SAPs Business AI with generative, agentic, answer engine, developer, retrieval, reasoning and many other AI capabilities,

Some random, interesting things that caught my eye were:

  • Omnipresent SAP Joule - (everywhere again!), the new user interface, with you throughout your working day, able to answer questions and reveal insights from your data.
  • AI Foundation - the first AI operating system, a single entry point for developers to build, extend and run custom AI apps.
  • SAP releasing a library or network of AI agents to democratise access to AI and work across multiple systems, platforms and processes.
  • Ubiquity (with WalkMe) which studies users behaviour accessing apps to create greater reliability and predictability for AI.


SAP's Innovation Guide will give you greater insights into all the announcements.

SAUG has links to Sapphire Virtual and other resources.

Also make sure you register for the SAUG Sapphire Highlights Replay (19 Jun), where our experts will give their local take on all the major announcements and what it means for you."

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